Make your product the best and charge approprietly for it. This means raise your prices as needed. Do not try to hold last years price, unless everything else has done so. We sell a luxury product and as such should get a little higher inflation than the national inflation rate. (If prices drop due to a recession, lower yours less.) I have heard said several times that the price is left low because the guy across town sells for less, This is how we stay poor. We need to get top prices, but go up steady not in a big single jump. I used to set my prices before the season and hold for a year, I now float the prices, at times changing 2 or 3 times in a year and should change more than that. When was the last time you saw prices at the pump hold for a year?