One of the most important differences is that birch is fructose - so actually a completely different sugar, which is why it burns so easily. To me, it has a fruity taste - sort of like a raisin liqueur if you could imagine such a thing. A lot of people use things like double boilers well before reaching 60 brix just to avoid burning it. It has a really cool red color when it's thin but it can get really dark and molasses like if heated too much.
I think the black birch makes a more intense flavor than the paper birch syrup from Alaska, and that has been the reaction from just about anyone who has compared ours to the Alaskan syrup - if you like the taste, the black birch is just more intense. I suspect this is because you end up concentrating a lot more sap, intensifying other flavor compounds to get to the necessary brix. Just my guess though... haven't seen any scientific analysis of this yet.
One of the biggest obstacles in NY at the moment is that you can't package and sell birch syrup under the exemptions that apply to honey/maple unless you either rent a commercial kitchen or have your own with the $400 license fee on top of it. You may want to check VT on this as well. With no standard for birch syrup, many states may be difficult about this for a while.
It's also really easy to make bad birch syrup. Both burnt or spoiled - the time of year makes it a lot harder. We went on a schedule of washing buckets every 3 days with a powerwasher after we lost hundreds of gallons of sap/concentrate to spoilage. (the same warm weather last year MillbrookMaple refers to...) That led to great results after that point.
A chef we know really likes it and has used it in some pretty interesting stuff - smoked mussels with ramps and birch syrup at last year's ramp festival; also in a dish with sweetbreads.
Anyway, enough about birch - it's still maple season after all :-)