Anyone who uses maple syrup will appreciate the unique flavor of syrup and variety from batch to batch, year to year available from the small guys. As a producer, finding a number of families like this will ensure your market easily. We've sold out of syrup every year for the last 25 years. If I had a lot extra I'd think about online marketing. I even see syrup for sale on eBay. It's also possible to get a good price for shipping syrup cross-country, even after shipping costs. The retail price of maple syrup on the shelf in a lot of the country is pretty high, so people who really like maple syrup will take the opportunity to place an order from a small producer who can supply their 5 gallons a year for a price that works for everyone. Someone else in this thread mentioned that, and it only takes a couple of people like that to start spreading the word and sharing the syrup. I've found that maple syrup is very effective at selling itself. Once you can get them to try a sample, they'll often buy a little and keep coming back.