Maple Madness 2013 - Last Call

I want to encourage ALL Ohio maple producers to become a part of this tour. I want to reiterate, this is a statewide tour. Next week, I'm calling it. If you don't have your paperwork in by next week - you won't be a part of it. We've extended the deadline - at some point, I have to call it.

Why do we have the deadline in October? Because planning and advertising for Maple Madness 2013, starts in April of 2012. Tourism is done a year in advance. I'm sure many of you are out putting tubing up getting ready for 2013's maple season. That's great, maple production allows you to cram a couple months before the season and see results. The tourism industry does not.

We have a few slots left in our tourstop map/folder. If you would like to advertise your business, please PM me.

Based on the great response from this post, we are still accepting applications to join Maple Madness(TM). Thank you to those that have responded.

This will be our largest statewide tour, ever. If you would like to be a part of Maple Madness™, PM me and I will email the form. If you have the form mailed/emailed to us by Friday, we will get you in the listing.

Nate,

Will we recieve any printed literature for this tour to distribute? It looks like we will be one of a very few tours in central ohio and it will help to start advertising early.

Yes, Justin. We just completed the tourstop folders and they will be going to print this week. It will also be available on the Maple Madness portion of the OMPA website. I will have some stuff with me for the Ohio Winter Meetings, like signs and literature. As far as advertising, we are investing more than ever. The article in Midwest Living has generated a few inquiries, daily. However, if you have a specific media outlets you know - that speak to your customers - it would be to your best interest to invest in advertising.

I do suggest that tourstops do advertising, as well. I typically spend 5-10% of my March sales to advertise our stop.

How did your GS1 experience turn out?