Marketing Syrup as Reverse Osmosis or Pipeline Free
I have come across a few local producers here marketing their syrup as "produced without reverse osmosis, pipeline, or vacuum" and I am wondering if there are producers on the trader that do this. Does anyone market their syrup as four-wheeler, pickup truck, or tractor free?
If you do, why have you chosen this marketing technique and do you think it is working for you? Are there customers out there demanding this "type" of syrup? Does this really matter?
I understand that there are people in the industry that believe that ro affects the flavor, and that vacuum seems cruel or unusual punishment for the tree ( but will still hang four buckets on a tree), but I am trying to wrap my head around this marketing technique.
It seems to me that producing a good quality, excellent tasting syrup should be the major priority for any producer, and by focusing on what you don't do, you are missing something. I also think that it is bad for the industry on the whole to be suggesting that certain production techniques are better or worse that others. Why not just focus on making your product stand out for its quality and flavor and not by trying to undercut folks that produce good quality products using modern technology?