Originally Posted by
DaveB
I've actually been surprised at some of the wholesale products and how expensive they are. There really is a markup at most stores.
That being said, just because you CAN get higher price doesn't mean that you SHOULD. I hear from people all the time that they love real maple syrup but can't afford it. It doesn't help that some touristy places sell for over $100 a gallon. I'm of the mindset that I like to keep my prices reasonable so that more consumers can afford it and I still make a fair profit. What I lose on the price I gain on volume.