anyone use a label applicator?

[mrnorthshore]

I am looking at adding a label applicator to our bottling room, does any one else use a machine like this ( if so do you like it?)or does every one just apply by hand. I was looking at a Primera AP360. I think it claims to be able to do like 1200 labels per hour. They are kind of spendy, around $1100 but would pay for it self quick. Thanks