Wholesale vs. Retail?

[Lazarus]

First, thanks to everyone who responded regarding my question on labeling! I was able to find the Ohio Dept of Agriculture specs that applied to maple syrup. They actually have a few very specific labeling rules, and also a few that apply to "home" produced goods.

One more question .. I am fairly certain that I know how to price the two sizes of bottles I am going to carry (if full retail), but in a lot of cases, they are going be featured in other peoples' shops. Any guidance as to what % of retail price is fair to ask a retailer for if they are selling my products at the retail price?

Basically they're asking me what they should sell the product for (and I have that), but they also want to know what I want to be paid. I'm not sure what to ask for. Hope that makes sense.

-Lazarus
______________________
Thomas Ireland Smith Farm
Morrow, Ohio
Itty bitty cottage producer
100 taps and growing, mostly silvers
Mason 3x2 evaporator and needing to upgrade!

[Haynes Forest Products]

Lazarus What you charge is what you feel is fair to yourself. Dont think that because you got the raw material for your product free..........from the tree that is that you should short change yourself. Charge what you need to cover all the cost of making the product plus profit. Remember what ever you charge will be your price for as long as you decide to raise or lower it. Its not your buisness what they charge or why. Once its sold to them its out of your hands so dont look back. Their price will depend on their overhead not yours. Remember that your custom making a product for sale:)

[morning mist]

Lazarus, were did you find the information specs on labeling for ohio.

[Monster Maples]

I think you will find the information that you are looking for here Morning Mist!!


www.ofucdc.org/images/ohio_food_safety_regulations.pdf

[tuckermtn]

I sell to the local convience store for 75-80% of my retail. then I let them mark it up as much as they want...

[Sugarmaker]

Around a 20% reduction in your retail price should allow them to make some profit too. But I have seen some tremendous mark ups after I have sold wholesale. Do what you think is fair to you and them.
Selling retail means you have to sell every item. Sometimes its easier to get your product out to a store or roadside market where they get the traffic.
Chris

[Lazarus]

Morning Mist - here are the links I was looking at. FYI, the search in the upper right corner of the site is great:


Maple products and grades:

http://codes.ohio.gov/orc/3715.24

Prohibited acts:

http://codes.ohio.gov/orc/3715.25

Cottage food rules:

http://codes.ohio.gov/orc/3715.023

Excluded operations:

http://codes.ohio.gov/orc/3717.22

Voluntary inspection:

http://codes.ohio.gov/orc/3715.024

Food sampling:

http://codes.ohio.gov/orc/3715.022

[michiganfarmer2]

I dont like to sell anyway except retail. I wholesale a few dozen quarts and pints to one store, but only to get my name out there. They ask for 25% off retail.

[Russell Lampron]

As a rule of thumb I call the local wholesaler of bulk syrup, aka Bascoms, and find out what they are selling the grade that I am selling for. I then add 25% to that then add the price of the container. This is what I will sell my syrup for wholesale to a retailer. If the bulk price is $3.00/lb. I multiply that by 11 to get my gallon price or $33.00. I then add 25% or in this case $8.25 to the $33.00 and my gallon of syrup is now $41.25. To that $41.25 I add $2.25 for the gallon jug and sell my wholesale gallon for $43.50. My 1/2 gallon is 60% of my gallon price, my quart is 60% of my 1/2 gallon price and pints are 60% of the quart price.

The buyer that resells it retail can mark up the price as much as they want. The price that they resell it for is up to them and doesn't have to match my "at the sugar house" retail price which isn't much more than I wholesale it for. There are producers around me that retail their syrup for more money than I do and there others that sell it for less. Stores and gift shops sell it for much more.